Back

Help to expose big tobacco’s latest lie on social media.

For over fifty years the tobacco industry has used misleading tactics to fool consumers into buying addictive and deadly products. Philip Morris’ latest move announcing $1 billion investment in a “healthier future”is just another Big Lie out of the Big Tobacco playbook– a #BillionDollarLie

Answer the call to help to expose big tobacco’s latest lie on social media by join the action.
  • Vital Strategies has created a short video to highlight how tobacco companies lie and target children. You can share our video with just one click on your own social media channels – click here now to share on Facebook and retweet on Twitter.

 

Latest news

Irish campaign gets international advertising industry recognition award

Ireland Health Service Executive's (HSE) QUIT campaign - entitled ‘I Will Survive’ - won four awards at the 2017 Kinsale Sharks Awards, picking up Silver and Bronze in the Best International Film ...

read more here


Americas set 2012 as smoke-free target

Nearly 17% of the adult population smokes in the Americas. Tobacco control is a powerful instrument for improving health and promoting the Sustainable Development Goals (SDGs), particularly Goal 3.4, which aims to ...

read more here


Help to expose big tobacco’s latest lie on social media.

For over fifty years the tobacco industry has used misleading tactics to fool consumers into buying addictive and deadly products. Philip Morris’ latest move announcing $1 billion investment in a “healthier future”is ...

read more here