Our vision is to improve population health within healthcare settings by treating tobacco addiction/dependence as part of routine healthcare, denormalising tobacco use, prohibiting use and sale of all tobacco products and associated devises, and eliminating exposure to secondhand smoke and e-cigarette vapor.
Our mission is to advocate, recruit and enable healthcare services and professionals globally to implement and sustain effective tobacco management and cessation policies in accordance with the WHO FCTC.
Responsibility – Duty of care to curb the tobacco epidemic
Diligence – Pursuit of clinical excellence in tobaccomanagement
Integrity – the highest level of integrity and transparencyin its administration and activities
Accountability – independence, value for money and protectionagainst all commercial and vested interests